Organic Thai Kapok · Handcrafted in Thailand

Khair — خير The Good
That Flows
Into Your
Life.

An eco-luxury wellness brand built on a single belief — that goodness begins with presence. Our meditation cushions are handcrafted in Thailand from 100% organic Thai kapok. Nothing synthetic. Nothing unnecessary.

Shop the Collection Our Philosophy
خير
Thai Kapok Meditation Set
Brand Promise
"Goodness begins with presence."
Philosophy

Wellness is not
an escape —
it's a return.

KHAIR was created for modern, intentional individuals seeking calm and clarity. Not performance. Not aesthetics. A return to yourself — through materials that feel clean, products that pull you into the moment, and rituals that add meaning to ordinary days.

Handcrafted in Thailand from organic kapok fiber — the ancient fill of the kapok tree, harvested without harm. Every cushion supports your posture, grounds your practice, and lasts a lifetime. This is not yoga gear. This is goodness you can feel.

100%
Organic Thai Kapok
0
Synthetic Materials
∞
Lifetime of Practice
"In a world of noise, KHAIR is a return to presence — a reminder that wellness is not a luxury, but a ritual of being fully alive."
— KHAIR Brand Story
Brand Values

Five pillars.
One intention.

01
Purity
Materials that feel clean, natural, and grounded. Nothing synthetic. Nothing unnecessary.
02
Presence
Products designed to pull you into the moment — away from noise, into stillness.
03
Goodness
Everything must add to your life. Never distract from it. Good energy in every object.
04
Simplicity
Minimal, elegant, intentional. No clutter. No performance. Only what matters.
05
Ritual
Wellness is a practice, not a performance. Built into daily life, not performed for others.
The Collection

Start with
the Set.

Begin with our flagship Thai Kapok Meditation Set — the complete foundation for your practice. Then build your ritual with individual pieces.

Flagship · Start Here
KHAIR Thai Kapok
Meditation Set
The complete foundation for your practice. Zafu + Zabuton, handcrafted in Thailand from 100% organic kapok and cotton shell.
Round Zafu meditation cushion — organic Thai kapok fill
Matching Zabuton floor mat — ankle, shin & knee support
100% cotton shell — earth-tone palette
Made in Thailand · Nothing synthetic
~$165
Launch pricing · Amazon FBA · Sept 2026
Zafu + Zabuton · Thai Kapok Set
Khair Stillness · Individual
KHAIR Zafu
Round meditation cushion. Organic Thai kapok fill. 100% cotton shell. Elevates the pelvis, aligns the spine, sustains your practice.
Organic Thai kapok fill
100% cotton shell
Earth-tone palette
Handcrafted in Thailand
Khair Stillness · Individual
KHAIR Zabuton
Floor meditation mat. Organic Thai kapok fill. Decompresses ankles, shins, and knees. The ground beneath your stillness.
Organic Thai kapok fill
100% cotton shell
Large format floor mat
Handcrafted in Thailand
Khair Stillness · B2B
KHAIR Studio Bolster
The primary B2B volume driver. Built for yoga studios, meditation centers, and retreat spaces. Studios buy by the dozen.
Wholesale via Faire.com
Studio & retreat partnerships
Custom logo available
B2B
Studio Edition
Sub-Brand Architecture

Five collections.
One world.

خير
KHAIR STILLNESS
Meditation & Rest
Thai Kapok Set
Zafu Cushion
Zabuton Mat
Studio Bolster
خير
KHAIR FLOW
Yoga & Movement
Meditation Mats
Cork Blocks
Cotton Straps
خير
KHAIR HOME
Space & Atmosphere
Thai Herbal Compress
Plai Recovery Balm
Organic Room Mist
خير
KHAIR ESSENTIALS
Daily Carry
Linen Eye Pillows
Cotton Straps
Carry Bags
خير
KHAIR RITUALS
Curated Bundles
Morning Kits
Evening Kits
Gift Sets
Brand Identity

The visual
language.

Color Palette
Sandstone#C8B89A · Primary
Deep Earth#2A2420 · Primary
Olive#7A8B6F · Secondary
Clay#A0725A · Secondary
Soft White#FAF8F4 · Base
Gold (Matte)#B89A5A · Accent
Tagline — Locked ✦
Goodness in Every Breath ✦
Where Presence Begins
Made for Your Better Self
The Ritual of Goodness
Good Energy, Every Day
Tone of Voice
Calm
Minimal
Warm
Grounded
Confident
Non-performative
Typography
Display — Cormorant Garamond
KHAIR ™
Goodness
Label — Jost Medium
KHAIR Stillness Collection
Body — Jost Light
Goodness begins with presence. Made for your quiet moments, crafted with intention.
خير
Arabic Emboss Element
Go-To-Market

Three phases.
One brand.

01
Foundations — Now
Brand identity complete ✓
KHAIR™ trademark filed ✓
Thai supplier qualification underway ✓
Amazon Brand Registry
Product photography
FBA prep & logistics
02
Launch — Sept/Oct 2026
Amazon FBA — Thai Kapok Set (hero ASIN)
Individual Zafu & Zabuton listings
PPC — review velocity focus
Studio Bolster — Faire.com B2B
Micro wellness influencer seeding
January wellness spike target
03
Expansion — 2027
KHAIR Flow — yoga accessories
KHAIR Home — Thai herbal line
KHAIR Essentials — accessories
Studio & retreat partnerships
Subscription ritual boxes
International wholesale
Brand Story

Goodness you
can feel.

KHAIR — خير — means goodness in Arabic. It was created to bring that goodness back into daily life. Handcrafted in Thailand from organic kapok fiber — the ancient fill of the kapok tree, harvested without harm — each cushion is designed to support your practice, ground your space, and remind you that presence is the beginning of everything.

Join the Founding Circle
Early access · Limited launch · September 2026

© 2026 KHAIR™ — Mjohnson IGP LLC · All rights reserved · Handcrafted in Thailand

خير